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NewsDirect Newsletter, Fall 2000, Issue No. 35
seminars. For those of us with a background in direct marketing, the concept of “lifetime value of a ... thing.” You can expect other ideas and skills from direct marketing to gain more prominence in the coming ...- Authors: Michael L Fix, Carl Meier, Steven Ostlund, Maria Thomson, UNKNOWN Mark L Trencher, Alan Wade
- Date: Oct 2000
- Publication Name: News Direct